You don’t need us to tell you that the COVID-19 pandemic has thrown up more than a couple of obstacles when it comes to ...
Make Your Online Ads Relevant and Personal
Advertising could really be much more than an evil. Online ads can be useful when they are relevant, which sug...
9 Tips To Start Preparing For Christmas This Year
Christmas is upon us! People have already started looking for Christmas present ideas, have you started planning for the...
Instagram Will Start Putting Ads Within the Explore Page
With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. T...
Hey Alexa, How Do I Optimize for Voice Search?
If you’re not already using voice search, you’ve definitely seen the commercials on TV. Each day, more people are usi...
Combining SMS + Email: What’s the Best Approach?
Email marketing has long been one of the most powerful digital marketing channels available to brands looking to maximiz...
10 Rules You Should Know About UX Writing
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your websit...
5 Best Practices To Supercharge Your Landing Pages
At Power Digital Marketing, we know how difficult it is to build a high converting landing page for your business and in...
Initiatives for a better work life balance while working from home
Work life balance Welcome to life at Incepta. At Incepta Solutions, a certified Great Place to Work, we care for our e...
Why Marketers are Switching to Marketing Automation
Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing ...