API-led E-commerce solution

We partnered with one of the world’s leading international tobacco companies to help them overcome challenges posed by their outdated e-commerce solution. The company sought a more scalable, flexible, and globally integrated system to meet the demands of its growing business across 180 countries. With a need for improved automation, streamlined data flow, and a migration strategy for global scalability, Incepta provided a robust API-led solution to transform their operations.

The client aimed to:

• Transition from their monolithic legacy system to a scalable, flexible distributed system.
• Automate the data flow between e-commerce and backend systems to enhance efficiency and eliminate manual processes.
• Migrate the solution globally, ensuring seamless integration across all their markets and enhanced scalability.

Our client is a global leader in the tobacco industry, with operations spanning over 180 countries and 39 production facilities worldwide. Headquartered in New York City, they have a major division in Canada, employing over 800 people. The company faced challenges with their legacy e-commerce and backend systems, requiring a modern, scalable solution to streamline and automate operations.

Industry: Retail & Consumer goods

The Canadian division of our client was using a legacy e-commerce solution that was:

• The existing platform lacked the flexibility and capacity to scale globally.
• The system required excessive manual data re-entry between the e-commerce platform and backend systems (SAP and logistics), which resulted in inefficiencies and high operational costs.
• The subscription fees for the legacy platform were expensive, and the system was not capable of meeting evolving customer needs or handling global operations.

These challenges highlighted the need for a more efficient, scalable, and automated solution.

designed a MuleSoft API-led connectivity solution, utilizing Mule ESB (Enterprise Service Bus) to integrate e-commerce and backend systems seamlessly. This API-driven approach allowed for the automation of workflows, real-time data synchronization, and global scalability.

• We connected the Salesforce eCommerce platform with SAP and other backend systems using a stack of APIs, enabling real-time data exchange and eliminating manual processes.
• The entire order fulfillment process was automated, from order entry in Salesforce to shipment and invoicing in SAP, reducing human error and speeding up operations.
• The solution was built to scale globally, allowing for a rapid migration of the integration strategy across all international markets.

Technology Used:

• MuleSoft ESB
• Salesforce eCommerce
• SAP

We delivered measurable improvements for the client, including:

• Speed and Efficiency: Data processing time was reduced from hours to minutes, eliminating bottlenecks and speeding up order fulfillment.
• Global Migration: The solution was migrated globally 4 times faster than expected, ensuring consistency in customer relationship management (CRM) across all markets.
• Cost Savings: The automation of manual processes resulted in a reduction of 500 manual work hours per year for each center, cutting costs and improving resource utilization.
• 99% Uptime: The new system provided 99% uptime, ensuring continuous operations even during peak seasons and preventing revenue loss.
• Rapid Deployment: The solution was successfully deployed and fully operational across all markets in just 6 months, enabling the client to benefit from the transformation much faster than anticipated.

Through Incepta’s MuleSoft API-led integration solution, our client was able to transition from an outdated, manual system to a modern, scalable platform. This enabled faster order processing, seamless global migration, and significant cost savings. The client is now equipped with an automated, efficient system that supports their growth and global operations.

Are you ready to streamline your operations and scale globally? Let’s talk.

Contact us by emailing [email protected] or calling +1 (855) 818-0018 to learn how Incepta Solutions can help with building a technology-enabled real estate infrastructure of the future.