Incepta’s success story on Automation in the Printing Industry
The printing industry has been facing tough challenges as traditional revenue streams continue to shrink year over year. Even for established media brands with strong legacies, adapting to a digital-first world is crucial to stay competitive. When one of Canada’s leading media corporations came to us, they needed a partner who could help them transform and thrive. We stepped in with our expertise in automation in the printing industry and systems integration, aiming to boost their revenue and cut printing costs.
Our goal was to help our client navigate the rapidly evolving media landscape with a focus on:
- We build a Future-Ready Infrastructure to support digital transformation and data-driven decision-making.
- Increase revenue by introducing new digital subscriptions and advertising strategies.
- Reduce Costs through streamlined operations and efficient resource management.
- Enhanced user experience with seamless access and personalized content delivery.
A major Canadian media company, founded in 1892 that primarily serves a B2C audience. With a significant readership, it serves as a platform for advertisers, businesses, and government organizations to reach a wide audience through print and digital mediums.
Industry: Media & Advertising
Our client, a renowned media publisher, was up against significant disruptions. We pinpointed five major trends reshaping the industry:
- Shift to Digital: Their readers were spending 74% more time on online media, with a 21% drop in newspaper readership and an 11% dip in magazines.
- Mobile-First World: The surge of mobile devices has created a huge preference for digital content.
- Fragmented Audience: Traditional readership was being challenged by online aggregators, TV networks, and niche digital outlets.
- Rising Competition: Low barriers to entry on the internet allowed new players, like blogs and social media, to win over audiences.
- Evolving Ad Models: New digital advertising opportunities were emerging, and print companies were struggling to keep up.
Without a solid digital media strategy, they risked losing 15-20% of revenue each year—a risk we were determined to help them overcome.
We designed and implemented an enterprise architecture using the MuleSoft Anypoint Platform. Our goal was to make their systems more agile and flexible. By setting up a three-layered API-led framework, we helped them connect legacy systems with new digital solutions seamlessly.
Here’s how we did it:
MuleSoft Anypoint Platform: We used this powerful tool to create a scalable, efficient, and future-proof system. The issues found and created a desired future state for the client. A sample of the suggested target state architecture is shown below –
API-led Connectivity: Our robust framework ensured smooth integration across various systems.
Technology Used:
By partnering with Incepta, a leading Canadian media corporation improved three key metrics:
| +14% Digital-Only Subscribers | +13% Subscribers with Digital Access | +32% Registered Community Users |
These are the results of adopting MuleSoft and API-led Connectivity. This approach to integration creates a network of interconnected systems that empower the business.
Outcomes and Business Value
The outcomes of our collaboration brought clear value to our client’s business:
- By connecting ERP and SaaS tools, we helped reduce costs associated with print advertising.
- With a paid digital subscription platform, the client could monetize premium content.
- Single sign-on implementation allowed easy access across platforms.
- With first-party data insights, they increased revenue from targeted ads.
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